Sales have been falling for more than 20 years in the United States. What’s going on?

Long a staple of the American diet, canned tuna has fallen on hard times.

Last year, canned seafood sales, of which tuna is far and away the leading variety, fell to their lowest level in more than 15 years, according to market research firm Euromonitor. Meanwhile, per capita canned tuna consumption tumbled by nearly 30 percent over the same period, according to data from the USDA.

https://www.washingtonpost.com/news/wonk/wp/2014/08/18/how-america-fell-out-of-love-with-canned-tuna/